“If your business is not on the internet, then your business will be out of business.” It’s a well-known quote by one of the most successful global tech tycoons, Bill Gates, and it’s as accurate today as it was the day he first said it. Today, a start-up needs to have a killer online presence and a show-stopping website, or its chances of survival are slim.
Why is a website such a critical part of a start-up’s digital marketing strategy? What should your website have? Where do you start? If you’re an entrepreneur or the owner of a start-up, you may be asking yourself these questions.
Don’t worry! We’re going to:
- Share a few of the top reasons why a start-up need a great website
- Give you a few tips for your future site
Top 7 Reasons Why a Website is a Start-Up Must-Have
So you’re a start-up, and you need to start building an online presence. Websites are a crucial component of a digital strategy, but they can come with a significant initial expense. That’s why many new business and start-up owners often delay their website to prioritise other marketing methods.
A website is vital; here’s why.
#1 It Proves Your Credibility and Builds Trust
We live in a time where it’s (unfortunately) necessary to view everything with a critical, suspicious eye. One in ten adults will likely fall victim to scam every year, and that’s just the tip of the iceberg. Your business start-up will have to work that much harder to prove that it’s not a scam but a legitimate product or service provider.
Websites are one of the easiest ways a start-up can do that. Before they decide to spend money, both B2B and B2C clients will do online research to ensure an illegitimate business or scammer isn’t trying to fool them. Make sure that you have an easy-to-use, informative website available.
#2 Easily Accessible with 24/7 Availability
You won’t be available 24/7, but your website will. If you have an ecommerce store, it means that you can sell to anyone, anywhere, regardless of business hours or timezone. It also makes it easier to reach an international audience if that’s one of your business goals.
Even if you only want to focus on local clients, your site will give potential clients access to info about your business, services, and products, whether it’s 10 am or 10 pm.
#3 You Can Show Off Your Work
Any website can serve as a portfolio, even for a start-up that doesn’t offer products or creative services. For example, a consultancy may share successful case studies, while a photographer would share examples of their work. Similarly, an ecommerce store would show their products, while a UX designer can link to app pages.
Don’t try to tell people about what you do – show them instead. People are visual, so show them how your products or services will add value to their lives.
#4 It’s Cost-Effective Marketing
A website can be one of the most expensive initial investments, but it’ll pay for itself in the long run. A website forms the base of any digital marketing strategy, making it particularly vital for a start-up.
With the right SEO and content, your site will provide “free marketing” by appearing in search results. It’ll also help you build more robust, successful digital campaigns on other platforms such as social media.
#5 You Can Collect Audience Data
First-party user data is more valuable than ever before, particularly for analytical and marketing purposes. A website is an excellent way to gain insights into your audience and see if you’re getting attention from your ideal customer.
That said, analytics may change significantly in the next year as third-party cookies (the most common “tracking” method) is phased out. However, there are many alternatives already in the works, and they can help you find out more about the people who visit and use your website.
#6 You Can Benefit From Google Searches
If your product or service solves a problem or meets a need, people will be searching for it online. Without a website, you’ll never appear in the search results – but your competitors will. The only way to stop losing potential clients is to build an instantly recognisable online brand, and the first step is an informative, high-quality website.
There are a few ways you can boost your search engine rank once you do have a website. A Google My Business listing, professional SEO copywriting services, and Core Web Vitals (CWV) compliant design are all ways to boost your site’s performance.
#7 Your Competitors Already Have One
If you don’t care about any of the other reasons, you should care about this one. Unless you’ve come up with an entirely new product or service, you’re going to have to compete against other established businesses.
Most, if not all, of these competitors will also have websites of their own. If you want to compete on the same level (or even outshine them), you’ll need a show-stopping website in your digital arsenal.
What Should You Consider For Your Website?
How do you define a “show-stopping” website? What makes a design good, and what makes it really outstanding? Most importantly, how do you know that you’re working with a designer or agency that’ll give you the results you need? Well…
The User Experience (UX) and User Interface (UI)
UX and UI are the two most essential parts of any website design. You can have amazing content and mind-blowing services or products, but experience is everything. If the site looks like something a rat dragged out of a garbage can, it’ll get just about the same amount and type of attention: very little and extremely negative.
Ensure that you end up with a design that’s both eye-catching and easy-to-use, fast, and compliant with Google’s CWV. Remember, function is just as important as the look and feel. Other things to remember include:
- Mobile optimisation
- Clear calls to action
- Readily accessible information
- Quality, value-adding content
Search Engine Optimisation
Although you should write for people, don’t forget to optimise your content for search engines! Your content should also be well-written, plagiarism-free, and answer the questions a visitor might have.
Budget, Cost, and Hidden Cost
There’s no reason why you can’t get a great website within a specific budget. Don’t forget to consider hidden costs. A reputable agency will be transparent about all the services they do and don’t include at a competitive, market-related price.
It’s tempting to buy a cheap website and pinch a few (valuable) pennies. However, over time, you’ll spend a lot more trying to fix, update, and maintain your website.
Every start-up needs a great website, especially if they want to be competitive in today’s market. To recap, you need a site to:
- Build credibility
- Provide potential clients with 24/7 access
- Show of your work
- Act as an affordable base for your digital marketing
- Collect audience data
- Benefit from Google Search
- Be competitive
By working with the right team, your business can have a stunning website that’s effective, easy-to-use, and an excellent marketing tool to help you connect with clients.