Happy International Women’s Day to our female trailblazers around the world! At Vukawanele, we are passionate about supporting women’s empowerment in all areas of society. Today we celebrate their achievements worldwide and reflect on the work that still needs to be done to achieve gender equality. As a female-led digital marketing and communications agency, we believe we have a unique role to play in amplifying women’s voices and empowering them to succeed in their personal and professional lives.
Vukawanele is fortunate to have worked and continues to work with many clients committed to empowering women in their industries. We have seen firsthand the incredible impact women entrepreneurs, business leaders, and activists can have when given the resources and support they need to succeed. This makes us proud to use our platform to promote the cause.
To commemorate the day, in this blog post, we highlight the importance of women’s empowerment in the digital age, showcasing the incredible work of women leaders and entrepreneurs and providing resources for how to get involved and support women’s causes.
The Importance of Women’s Empowerment in the Digital Age
Women’s empowerment in the digital age is critical to creating a more equal and just society. It offers women numerous opportunities to succeed in their careers, access education, and connect with a global community. However, it also poses unique challenges, such as online harassment and cyberbullying, which can severely affect women’s mental health, employment, and physical safety.
It is crucial to recognise and address the challenges women face online through efforts such as creating safe online spaces, implementing effective legislation to protect women’s rights, and raising awareness of the negative impact of online harassment. Digital marketing campaigns can significantly support women’s empowerment by promoting gender equality, challenging gender stereotypes, and showcasing women’s achievements and contributions to society. Brands can use their platforms to create content supporting women’s causes, using their skills and expertise to bring about positive change.
Showcasing the Incredible Work of Women Leaders and Entrepreneurs
Women leaders and entrepreneurs are making incredible strides in their industries, and their successes deserve to be celebrated. Through the support of a predominately female-managed team, one such leader is the Executive Director of the Trevor Noah Foundation, Shalane Yuen. This non-profit organisation aims to empower youth in South Africa, particularly those from underprivileged backgrounds, by providing access to high-quality education and opportunities for advancement beyond the classroom. The Foundation works to address systemic issues in the education system and advocate for education reform in South Africa.
Another inspiring entrepreneur is Thato Kgatlhanye, founder of Rethaka, which provides environmentally-friendly school bags to disadvantaged children in South Africa. Not only does this provide a solution for plastic waste, but it also provides a safe and sustainable way to carry school supplies.
We are proud to have worked with many women-led businesses and organisations committed to making our world more sustainable. This is why Vukawanele is the official custodian of Giving Tuesday in South Africa. This movement, led by Asha Curran, promotes generosity worldwide, leveraging the power of digital platforms.
We believe that by showcasing the incredible work of women entrepreneurs and leaders, we can inspire others to follow in their footsteps and create positive change in their industries.
Resources for How You Can Get Involved and Support Women’s Causes
There are many ways to get involved and support women’s causes locally and globally. Whether donating to a women’s organisation, volunteering your time, or advocating for policy change, every action counts. That’s why we’ve compiled a list of resources for getting involved and supporting women’s causes.
- Donate to organisations that support women’s causes, such as the Gender-Based Violence and Femicide Command Centre (https://gbv.org.za/)
- Volunteer your time at a local women’s organisation or shelter. Check out organisations like POWA (https://www.saferspaces.org.za/organisation/entry/people-opposing-women-abuse-powa) or the Women’s Shelter Movement (http://www.womensheltermovement.co.za/).
- Advocate for policy change that supports gender equality in your community and country. Join organisations like the Women’s Legal Centre (https://wlce.co.za/) or Gender Links (https://genderlinks.org.za/) to get involved.
By supporting organisations that align with their values, companies can demonstrate their commitment to positively impacting society and show that they are focused on not just profits but also social responsibility.