It’s almost time for businesses to close their doors for the holiday season, and people are looking forward to enjoying a well-deserved break from 2020’s madness. Unfortunately, many owners and marketers are ending the year without any planning or preparation for the new year. If you’re looking to get a headstart on marketing your business in 2021, you’ll need to be prepared.
In this article, we’re going to take a look at a few ways you can kickstart your marketing in the new year. While your competitors are still struggling to find their bearings, you’ll be ready to launch the new year with a bang!
Start With a Marketing Plan
“Hope” marketing is one of the most common types you’ll encounter. Essentially, companies advertise their business on various platforms without any cohesive strategy, plan, or goal. While it might bring in a few leads from time to time, you won’t be able to achieve any real measurable results.
To start marketing your business the right way in 2021, put together a strategic marketing plan. Identify your ideal target market, and find out how to best appeal to those individuals. Additionally, by setting goals in place, you’ll have a better idea of the initiatives you’ll need to reach those targets.
Most importantly, by having goals, set initiatives, and achievable targets, you’ll be much better equipped to track your results. Analyzing the information will give actionable insights and guidance so that you can improve and grow your business, rather than “hoping” for the best.
Analyze Your Data
As you ran campaigns throughout 2020, you likely gathered a lot of data. For example, Facebook’s Insights will often show you which posts performed well, and which ones didn’t generate any interaction or interest. Similarly, if you use analytics on your website, you’ll be able to see whether your visitors came from social media, Google’s search, or other sources.
Gather and analyze this information to see where and how you should invest your time in 2021 to get the best results. The data can help you further optimize your marketing strategy for the new year.
Get Your Website Ready to Perform
Having a website isn’t enough anymore. Consumers want a delightful, user-friendly experience when they visit a website from any device. It’s critical to have a responsive website that appeals to visitors and converts them into clients.
Remember, your website is the tool you use to tell the world about your company, brand, products, and services. If it doesn’t get the message across in a way appeals to your consumers, it’s a wasted marketing tool.
If you decide to update your website design, get started early. An overhaul can take a few weeks or a couple of months, depending on its size and requirements. However, it’s an excellent investment that can help you generate real leads.
Update Your Google My Business
Whether you’re a local, national, or international company, keep your Google My Business profile updated and active. Many people are likely trying to find services and products just like yours, and the top results usually consists of their closest options on Google maps.
If you want people to find your business, let them know where you are. It’s also a great tool for marketing your business without additional costs taking a bite out of your budget.
PPC Social Media Advertising
Pay-per-click (PPC) advertising isn’t always necessary, but it can give you a bit of a boost throughout the year. Social platforms like Facebook and Instagram can actually help you run very insightful and focused campaigns.
One of the best ads to run early in the year is A/B testing. With these types of ads, you’ll run two advertisements at the same time. Both have the same goal, but there are slight differences such as their design, call to action (CTA), and landing page. These campaigns will give you much better insight into what consumers like, and you can build future campaigns around the results.
Prepare for New Marketing Trends
Agencies and blogs start analyzing content and marketing statistics around July every year. By the time January comes around, they’re prepared to kickstart their campaigns using the latest methods and capitalizing on all the latest trends.
To get 2021 off to the best start, you need to be able to do the same. Start reading up on current trends, predictions, and take notes. When the time comes to launch your marketing campaigns, you’ll be ready to leave your competition in the dust.
Get The Year Off to a Great Start
You’re almost at the finish line of one marathon, and getting ready to line up at the starting point of another. Are you prepared to achieve your marketing goals next year?
To recap, here’s how you can get your marketing off to the best start in 2021:
- Start with a strategic marketing plan.
- Analyze your data to see where you should focus your time and money.
- Ensure that your website is appealing, responsive, and optimized.
- Update your Google My Business profile with the latest information.
- Set a budget and decide if you want to pay for advertising.
- Research new trends and be ready to implement them in the new year.
If you follow these steps, you’ll be creating appealing content that converts visitors and consumers into leads and buyers. What better way to start a new year?