Marketing & Digital Lead

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The Marketing & Digital Lead is responsible for driving Vukawanele’s marketing visibility and supporting business development efforts through targeted digital campaigns, content management, and brand positioning. The role ensures a consistent online presence, manages digital assets, and contributes to lead generation strategies that align with the company’s growth objectives.

Work Model: Hybrid – team members are required to work from the office every other day.

Remuneration: Competitive, to be discussed during the interview process.

Marketing & Digital Management

  • Develop, schedule, and manage digital marketing campaigns across social media, website, and email platforms.
  • Monitor analytics, engagement, and performance across all digital channels to improve reach and conversion.
  • Maintain brand consistency across digital content, ensuring alignment with Vukawanele’s CI and strategic objectives.
  • Collaborate with design and copy teams to produce high-quality marketing material and campaign content.

Business Development Support

  • Research industry trends, potential clients, and partnership opportunities.
  • Assist with developing proposals, capability decks, and case studies for client pitches.
  • Track leads, opportunities, and conversion metrics within the CRM system to effectively manage your sales pipeline.
  • Support the Operations & Delivery Lead in executing marketing-related business development initiatives.

Internal Communications & Reporting

  • Maintain digital activity trackers and monthly performance reports.
  • Participate in team meetings to provide insights, updates, and recommendations.
  • Coordinate internal marketing efforts including webinars, newsletters, and events.
  • National Diploma or Degree in Marketing, Communications, or Digital Media.
  • Minimum of 2–4 years’ experience in digital marketing, communications, or a related role.
  • Experience in an agency or fast-paced creative environment will be an advantage.
  • Familiarity with CRM systems and lead-tracking tools preferred.
  • Strong understanding of social media platforms, content planning, and analytics tools.
  • Excellent communication and writing skills.
  • Competence in digital marketing tools such as Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and email automation platforms.
  • Basic graphic design and content creation ability.
  • Strong organisational and time-management skills.
  • Attention to detail and ability to work collaboratively within a creative team.
  • Growth in digital audience reach and engagement.
  • Number and quality of leads generated from digital marketing activities.
  • Timeliness and accuracy of campaign execution and reporting.
  • Consistency and quality of content aligned with brand standards.
  • Contribution to proposal success rate and business development outcomes.
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