Sasol sought to enhance the visibility and understanding of its Enterprise and Supplier Development (ESD) programme among internal and external stakeholders. This required positioning ESD as a critical part of Sasol’s strategic vision, highlighting its contributions to sustainable development while fostering continuous stakeholder engagement.
Narrative Development: Develop and implement a PR and communications strategy to amplify Sasol’s ESD impact.
Campaign Development: Create case studies showcasing SME success stories within the programme.
Market Research: Conduct market research to guide strategic messaging.
Sustainability Case Studies: Conceptualise and execute creative campaigns to educate stakeholders and increase engagement.
Narrative Development: Created a unified narrative highlighting ESD’s role as a catalyst for growth and empowerment.
Campaign Development: Designed multi-channel campaigns featuring SME success stories, using targeted digital platforms, traditional media, and events to maximise reach.
Market Research: Conducted ongoing research to identify trends and refine strategies, ensuring relevance and alignment with stakeholder needs.
Sustainability Case Studies: Crafted compelling stories, such as Indalo Yami, to demonstrate Sasol’s positive community and environmental impact.
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