Merafong City Local Municipality

Merafong City Local Municipality 360 Campaign Development and Implementation

Merafong City Local Municipality undertook a revenue recovery and enhancement programme – Nngwe ka Nngwe Payment Incentive Scheme – to encourage a culture of payment for municipal services within the community.

The Challenge: Driving community collaboration and buy-in through persuasive messaging.

Our brief was to create a communications and PR strategy that raises awareness, garners stakeholder support and drives active participation in the scheme. This strategy needed to clearly convey how the scheme aligns with the community’s vision for improved service delivery, better infrastructure, and long-term financial health. It was crucial to develop persuasive messaging that resonates with different stakeholder groups, emphasising the scheme’s role in overcoming the municipality’s financial challenges and the importance of community collaboration in achieving these goals.

Additionally, the municipality required the successful planning and execution of a high-profile business breakfast event where Executive Mayor Nozuko Best presented her Vision 2035: Reimagining Merafong to key stakeholders, investors, and the public.

Repositioning Strategy: Create a public relations campaign to raise awareness of the payment scheme and its alignment with improved service delivery and infrastructure.
Economic Development Communications: Conduct research, develop key communications materials, and execute a high-profile business breakfast to unveil Vision 2035: Reimagining Merafong.
Marketing Support: Develop a communications strategy to resonate with stakeholders and encourage collaboration for financial recovery.

The Solution: A holistic repositioning approach.

Repositioning Strategy: Designed a robust PR and communications campaign that highlighted the scheme’s role in improving infrastructure and ensuring sustainable financial health. Messaging was tailored to various stakeholders, fostering understanding and participation.
Economic Development Communications: Conducted in-depth research and drafted key documents, including the Reimagining Merafong presentation. Successfully planned the investment promotion business breakfast, showcasing the Executive Mayor’s Vision 2035.
Marketing Support: Managed a multi-channel marketing strategy, including social media management, event planning, and community engagement, ensuring consistent messaging and maximum impact.

This holistic approach repositioned Merafong City as a forward-thinking municipality committed to sustainable growth and recovery.

Services Rendered

Campaign Development
Public Relations
Social Media Management
Marketing Support
Event Planning

Merafong City Local Municipality