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Brand South Africa

Leveraging Social Media For Outreach.

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country's brand reputation.

Client: Brand South Africa

Initiation Year: 2022

Services: Campaign conceptualisation and activation.

The Problem:

The client was looking for an agency to develop and execute an activation as part of their contribution to the Heritage Education School’s Outreach Programme (HESOP). The campaign had to leverage social media to allow for reach at an exponential level across geographical restrictions.

Our Solution:

Vukawanele developed a game that educated learners about their constitution in a fun and interactive way.

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