Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country's brand reputation.
Client: Brand South Africa
Initiation Year: 2022
Services: Campaign conceptualisation and activation.
The client was looking for an agency to develop and execute an activation as part of their contribution to the Heritage Education School’s Outreach Programme (HESOP). The campaign had to leverage social media to allow for reach at an exponential level across geographical restrictions.
Vukawanele developed a game that educated learners about their constitution in a fun and interactive way.